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Planned Event

20th Mayor's Gala 

WHEN:

Sunday, May 16th, 2021 5:30pm-7pm

WHERE:

Zoom Platform (VIRTUAL)

BUDGET: $2,000

  • Zoom Pro Account - $149.90

  • $20 UberEats Gift Cards sent to provide dinner x 45 (28 scholarship recipients, 8 board members, 3 interns, 1 song performers, 10 school performers) - $1,000

  • Luna Beltran (usual singing performance, local singing "prodigy") - $550

  • Gift Basket Raffle x 3 - $165

  • Total: $1,864.90

Remaining: $135.10 for miscellaneous costs/raffle basket shipping costs

PUBLICITY BREAKDOWN

  • Email blast of “Save the Date” to previous attendees via Splash platform and scholarship applicants (sends 50 at a time)

    • Sent April 16th, April 30th and May 5th

  • Social Media Post of “Save the Date” on all platforms (Instagram, Twitter and Facebook) April 16th

  • “Throwback” Post of past Gala, caption explaining how this year will be different but still crucial to come together to celebrate these student’s accomplishments - May 29th

  • Invite sent out via Splash 

    • Sent May 7th and May 14th

  • Invite posted on all social media platforms and website

    • Visible on website May 7th

    • Instagram and Facebook posted May 7th

    • Twitter posted May 11th

  • Gift Basket Raffle email blast via Splash

    • Sent May 11th and again May 14th with the invite blast 

  • Gift Basket Raffle posted on all social media platforms and website

    • Visible on website on May 10th

    • Instagram posted May 11th

    • Facebook posted May 12th

    • Twitter posted May 13th

  • Facebook “Boost” promo for Invite and Gift basket Raffle post May 13th

  • Last push on Instagram stories and Twitter “Fleet” of RSVP Invite and Gift Basket Raffle May 14th

MOCK PRESS RELEASE PLANS

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  • Post on the website

  • Post on Facebook page

  • Send to Los Angeles Daily News and Daily Bulletin

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