Planned Event
20th Mayor's Gala
WHEN:
Sunday, May 16th, 2021 5:30pm-7pm
WHERE:
Zoom Platform (VIRTUAL)
BUDGET: $2,000
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Zoom Pro Account - $149.90
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$20 UberEats Gift Cards sent to provide dinner x 45 (28 scholarship recipients, 8 board members, 3 interns, 1 song performers, 10 school performers) - $1,000
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Luna Beltran (usual singing performance, local singing "prodigy") - $550
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Gift Basket Raffle x 3 - $165
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Total: $1,864.90
Remaining: $135.10 for miscellaneous costs/raffle basket shipping costs
PUBLICITY BREAKDOWN
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Email blast of “Save the Date” to previous attendees via Splash platform and scholarship applicants (sends 50 at a time)
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Sent April 16th, April 30th and May 5th
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Social Media Post of “Save the Date” on all platforms (Instagram, Twitter and Facebook) April 16th
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“Throwback” Post of past Gala, caption explaining how this year will be different but still crucial to come together to celebrate these student’s accomplishments - May 29th
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Invite sent out via Splash
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Sent May 7th and May 14th
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Invite posted on all social media platforms and website
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Visible on website May 7th
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Instagram and Facebook posted May 7th
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Twitter posted May 11th
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Gift Basket Raffle email blast via Splash
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Sent May 11th and again May 14th with the invite blast
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Gift Basket Raffle posted on all social media platforms and website
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Visible on website on May 10th
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Instagram posted May 11th
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Facebook posted May 12th
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Twitter posted May 13th
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Facebook “Boost” promo for Invite and Gift basket Raffle post May 13th
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Last push on Instagram stories and Twitter “Fleet” of RSVP Invite and Gift Basket Raffle May 14th
MOCK PRESS RELEASE PLANS



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Post on the website
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Post on Facebook page
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Send to Los Angeles Daily News and Daily Bulletin
